Now, adding core features like testing, optimization, and customer data capabilities have become essential to compete, which has been evident in the slew of acquisitions over the past year.Īmid this change and consolidation, hiding in plain sight, was Salesforce – a sleeping giant with money to burn and an entire stack to dominate. What used to be, as Gartner described, “a foundational technology for every digital business,” was becoming homogenized.įor CMS vendors, swimming in this sea of sameness has forced a rapid evolution, exacerbated by warp-speed digital transformation during Covid-19. Features once viewed as strategic, from workflows to localization, were now par for the course. What Gartner was really keying in on was the growing commoditization in a mature technology space, one where the line of differentiation between every CMS continues to erode. Gartner sunset their Web Content Management MQ in 2020, reflecting market demand for platforms that enhance customer engagement across a widening range of digital channels and devices.īut hang on – that’s not the whole story.
In the wake of Gartner’s 2021 Magic Quadrant for Digital Experience Platforms, one thing is abundantly clear: the growth of DXP is undeniable.
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